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Microsoft Store/Cafe Ad Campaign Concept

October 23rd, 2009 | Category: Apple,cypher-sec.org,giveaway,microsoft

NPR had a “BLOCK” stating “…PC World had been talking about what will be going on at these new stores, and the writer said: Store hours are undetermined. At any given time, the store mysteriously shuts down instantaneously for no apparent reason. No word yet on what happens to customers inside. This is the image problem, I guess, with Microsoft.

I think Microsoft could actually benefit from this type of funny press. (after all, press is press, right?) :)

Anyway, what if Microsoft actually had BSOD giveaways. Clearly a funny take on the old Blue Screen of Death.  Imagine: Store lights go BLUE, doors close (BSOD of some sort is displayed on the front doors to all passers by)… those inside get a cool prize.

Since you never know when a BSOD-giveaway will happen you have to frequent the store and hope you’re one of the lucky people who experience a BSOD in a Microsoft store. ;)

At least you can see in blue light, Mac’s BSOD is a BLACK screen of death… kinda hard to see in no light. ;)

Microsoft, feel free to run with it! Open source idea! :)

Share your coolest concept with the world!  :) #MsoftCampaign @thecolor

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Microsoft Tag: Microsoft’s own 2D barcode – istartedsomething

January 08th, 2009 | Category: Camera Phone,iPhone,N95,Nokia,technology

Microsoft Tag: Microsoft’s own 2D barcode

blogged by:
Long Zheng on January 8th, 2009

Click here for Video

It just wouldn’t be right if Microsoft didn’t have its own barcode technology too, which is why today Microsoft Tag (Beta) was announced at CES 2009. Much like other 2D barcode technologies including the popular but underwhelming QR Code, Microsoft Tag allows data to be stored in a graphical bitmap using shapes and colors. But with a twist.

If you were to assume Microsoft Tag is just a clone of QR Code, you’d be wrong. In fact you should be ashamed of yourself for even thinking about it. Microsoft Tag is based on a whole new technology called High Capacity Color Barcodes (HCCBs), which was invented in-house by Microsoft Research. The difference is not using square pixels, but triangle shapes and colors to store data. The following diagrams show off its advantages.

mstagcompare

Unlike other tag technologies too, the Microsoft Tags don’t actually store the information. You see, all it stores is a unique ID which it then sends to Microsoft’s servers. This way, you can include much more information, and more variety of information, then if it was just on the tag itself. A nice side-effect of this is also the ability for publishers to gather reporting data on how many times it was seen.

To read these tags, Microsoft is making available today a downloadable application to a handful of mobile platforms including Windows Mobile, J2ME, iPhone, Blackberry, and Symbian S60 phones. A camera and internet connection is obviously required. To get the application, point your phone’s browser to http://gettag.mobi.

I’ve only played with Microsoft Tag for a few minutes on my Windows Mobile phone, but its a noticeably better experience than I’ve had with other 2D barcodes in the past. For example you can read it from a very far distance, from a very side angle and even if it’s partially blocked.

In addition, it wouldn’t just be a Microsoft platform without developer tools. That is why starting today the “tag maker” service is also available so anyone can create these tags. For the moment this is a free service, but out of beta, one could potentially see this is where Microsoft plans to make a buck.

Here is a tag I created:

What I like so far over the 2D tags is that the image (perhaps their software) scans much quicker and interacts immediately.  In comparison to the 2D bar codes I’ve created, they can be slow and fight with white/black contrast, so focusing and reading sometimes compete.  (where it trys to read while it focus’ and or stops reading after it’s focused (a timing issue I’m sure with the software/read).

All in all, my views on the blog above and the product, is it’s a winner and I can see it easily taking off, espically since Microsoft has implemented numerous software for numerous platforms all at once!

Here are a few tags Long created so you can try it out.

isstags

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Photoshop for Mobile Phones? God, why?

September 25th, 2008 | Category: John C Dvorak,tech5
T-Mobile lifting the 1GB limit on Android phones. China phonies up rocket launch. Ridiculous. Oldest rocks on earth found in Canada. Slingbox Pro-HD released. Dell finally going to LED backlights in laptops. Is this taking forever or what? Dell also says things are looking up. HP laying off 9300 people overseas. Craig Mundie says the cloud is the future but won’t say why. Visa plans applications for Google and Nokia phones. Adobe Photoshop for cell phones? Cripes. EFF suing USA. tech5
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Smart Grid to Kill Cloud Computing. Ha.

September 24th, 2008 | Category: John C Dvorak,tech5
Android phone news never-ending II. Look for new term: "Radical Openess." New phone will unlock your car (and everyone else’s?) No indictment on the Sarah Palin hack. Sun’s solar winds hit 50-year low. SanDisk story about its new music distribution scheme keeps coming. NBC will rig set-top box for GE TV. Hmm. Microsoft has its own bus lines. IBM on the no short list. What a crock. Hubert Chang says he was a founder of Google. Cloud computing term is going to be replaced, you watch, with "Smart Grid." tech5
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GE Getting Back into the TV Biz

September 23rd, 2008 | Category: John C Dvorak,tech5
Android phone news never-ending. I’m sick of it. Hadron Collider shut down until the Spring because it is too cold in Switzerland. Email hacker continues. Creative Suite 4 rolled out by Adobe. GE getting back into the TV business with Internet-ready TV with Blu-ray. Xohm to roll out in Baltimore. I’m baffled about sharing books online. Lots more blog according to experts. Passport snoop might be thrown in jail. Windows 7 getting a head start on ruination. Cell phones to be recycled. Start-up helps your find what you are not looking for. What? I already get that. tech5
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Huge Microsoft Stock Buy-Back Coming

September 22nd, 2008 | Category: John C Dvorak,tech5
Google Android to cost $199. Already too much PR for this thing. Palin hacker found by FBI. So why can’t they track down serious online scammers? Track them down! Large Hadron Collider shut down for two months. Geez. Dubious World Federation of Advertising protesting the Google-Yahoo deal? Microsoft pushing big iron? Meanwhile the company is doing a $40 billion buyback? Wow. HP doing an $8 billion buyback. Apple sold 5 million iPhone 3G in 3rd quarter. Pentax camera trying to make a comeback. tech5
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Will Google Buy Yahoo?

September 18th, 2008 | Category: John C Dvorak,tech5
Microsoft in the news over various reports about what they are going to do with their odd advertising campaign. John Hodgman clone coming. IBM going extra fast towards 22nm. Nobody has even done 32 nm yet! Rainn Wilson headed to Microsoft meeting. Oracle profit skyrockets, look for Tech rally. Hadron Collider not working. Google in love with Yahoo. eWaste a scandal. nVidia does big layoff. Amazon into a new content business. EFF sues Bush over wiretaps. tech5
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Brad Pitt Big Malware Lure

September 17th, 2008 | Category: John C Dvorak,tech5
Google Android secretly shown in London. Pics of phone all over the net. Company buys Valve software to develop games for the phone and online. Brad Pitt now the top malware lure. Sarah Palin more popular than porn. Meanwhile her email was hacked. NY to add RFID to drivers license. Luckily it is optional. Canon doing DSLR with 1080p movie capability. Nice. Xbox360 tops in Japan. Congrats. Kodak rolling out an OLED wireless photo frame. tech5
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Games are Good for Teens?

September 16th, 2008 | Category: John C Dvorak,tech5
Google-Yahoo deal to be eyeballed by US Justice Dept. Android phone launch coming soon. The latest Pew research indicates that games are good for you and good for teens. Apple doing its own processors. The beginning of the end? As of today social networking trumps porn on web searches. New Blackberry hype beginning. Microsoft and Cray to do a Windows Supercomputer. I want a Cray desktop. HP doing huge layoff no thanks to EDS. Mozilla EULA to change. Tech stocks in the dumper. tech5
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EU Probing Google-Yahoo Deal

September 15th, 2008 | Category: John C Dvorak,tech5
Tim Berners-Lee starts new foundation. EU probing the Google-Yahoo deal. iPOD apps store getting flak. Big deal. Crappy Microsoft ads getting some good PR. Spammer released over First Amendment rights. DRM crappy on Spore so people are stealing DRN-free version. Some are shocked that employers check Facebook. Of course they do. HP doing its own Linux. Windows 7 beta due within 8 Weeks. EBay having issues. tech5
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